About the client
Label Nobo is a clothing brand by Nupur Sanon, built on the idea that fashion has no boundaries.
It sells Indian, Indo-western and boheme collections, from suit sets and lehengas to club and resort wear.
Scope of work
- Designed a store around collections and moods
- Built shop-by-mood and category navigation
- Added celebrity and influencer edits
- Set up sales and launches the team can run
The outcome
New collections launch with their own story, and shoppers browse by mood instead of digging through categories.
